By uniting its landscape, golf, and agricultural irrigation divisions under one brand, Hunter aims to simplify its corporate structure while amplifying brand recognition worldwide.
A Legacy of Innovation and Growth
Since its founding in 1981, Hunter Industries has been at the forefront of irrigation technology, staking its claim in the market with the introduction of the PGP® Rotor — a gear-driven sprinkler that set new standards for performance and reliability. Over the years, Hunter has expanded its portfolio to include a wide range of best-in-class irrigation products for residential, commercial, and golf course applications, establishing itself as a trusted name in the industry.
In 2016, Hunter acquired Senninger Irrigation, a company with a rich history of innovation dating back to 1963. Senninger was renowned for its pioneering work in agricultural irrigation, including the development of the first insect-proof sprinkler and key advancements in pressure regulation technology. This strategic acquisition allowed Hunter to diversify its offerings and tap into the agricultural sector, leveraging Senninger's expertise and established market presence.
The Rationale Behind the Rebranding
The decision to rebrand and unify under the Hunter name reflects a clear vision: to streamline the company’s identity and strengthen its global presence. By uniting its landscape, golf, and agricultural irrigation divisions under one brand, the company aims to simplify its corporate structure while amplifying brand recognition worldwide.
CEO Greg Hunter emphasized the importance of this initiative, stating, “With over 40 years in the irrigation industry, we want to cement our company as a major player in the global market. By doing so, all our business units can take advantage of the equity, respect, and trust that embodies the Hunter brand.”
This strategic alignment is designed to streamline operations, foster innovation, and provide customers with a more cohesive experience.
Senninger Is Now Hunter Agricultural Irrigation
For over 60 years, Senninger has remained a trusted provider of agricultural irrigation products to farmers and irrigation professionals across the globe. Under the Hunter umbrella, investments and growth have accelerated, leading to the decision to rebrand as Hunter Agricultural Irrigation.
This significant change represents more than a mere renaming; it signifies the integration of Senninger's legacy and expertise into Hunter's broader organizational framework.
The rebranding aims to maintain the high-quality standards associated with Senninger products while leveraging Hunter's resources to enhance innovation and product development. The Senninger name will remain on select products, preserving the trust and recognition built over decades.
Implications for Customers and the Industry
The rebranding brings several anticipated benefits to customers:
- Expanded Product Portfolio: The integration allows for a broader range of products that combine Hunter's technological innovations with Senninger's agricultural expertise.
- Streamlined Operations: A unified brand structure simplifies interactions and transactions, making it easier for customers to access and specify products across various applications.
- Unparalleled Quality and Support: Both companies have a strong commitment to quality and customer service. The rebranding ensures that customers will continue to receive the high level of support and product quality they have come to expect.
On a broader scale, this move reflects a growing industry trend toward consolidation and integration, as companies seek to provide comprehensive solutions that address the diverse needs of their clientele. By bringing together complementary product lines and collective expertise, Hunter is positioning itself to better respond to the evolving demands of the irrigation market.
Looking Ahead: The Future of Hunter Industries
As Hunter embarks on this new chapter, its focus remains on innovation, sustainability, and customer-centric solutions. The rebranding is not just a change in name but a reflection of the company's vision to be a holistic provider of high-quality, cutting-edge irrigation solutions across various sectors.
By unifying its diverse offerings under a single, strong brand, Hunter is providing customers and stakeholders with a seamless experience that leverages the best of both legacies, driving the industry forward into a new era of integrated solutions.
Learn more at agriculture.hunterirrigation.com/.
