he 25th edition of the International Water Show (Smagua), together with the second edition of the International Show for machinery and equipment for cellulose, paper and cardboard (Spaper), will take place from October 19 to 21, 2021. The pandemic and The uncertainty about how the situation will be next March have been the triggers for this change, which has been well received by the Organizing Committee to guarantee the safety and exhibition level of a benchmark show in the water sector.
The meeting of the Organizing Committee of Smagua, which was carried out in a digital session, served to define the new dates of celebration, and also to expose how the event is at the moment. Thus, the marketing of Smagua 2021 has slowed down, although, until the month of July, it showed an upward trend with respect to previous editions. All this shows how the health crisis has delayed, in many cases, the decision to participate by companies, but not the interest they show to know how the situation of the fair is and to value very positively the work carried out from Zaragoza Fair.
Along these lines, the Head of Business Development and Commercial Director of Feria de Zaragoza, Alberto López, valued the implementation of new strategies and perspectives that have emerged in recent months. Thus, he presented a new tool such as the Zaragoza Digital Fair, which emerged in 2019 and which, in this time, has established itself as a new line that brings new elements and possibilities to the experience of visiting the fair. The objective of this new project is none other than to offer a 360º platform in which digital coexists and contributes positively to the face-to-face part, a crucial aspect for a fair institution.
It is necessary to work to offer a model that merges and takes advantage of the use of data, B2B meetings, communications or any experience that takes place within the framework of the fair in a more satisfactory way, "confirmed López.
In this sense, Alberto López confirmed that in 2021 it will be "very difficult" for there to be an international visitor at the fair events, so he opted for these new mechanisms that help reach more professionals and strengthen the exhibitor-organizer relationship.
In short, Smagua 2021 is positioned in the month of October in order to be an important tool for the sector and serve as a platform for economic reactivation.
