Fitt SpA, a pioneering company in the development of thermoplastic fluid conveyance systems for the consumer and professional markets, announced, during the Journées des Collections 2017 trade fair (held in Marseilles from 4th to 6th April), the incorporation of the commercial subsidiary COMECAP, thus changing its name to FITT France. This operation is an integral part of the process of reclassifying and extending the Group’s Brand, which proposes a structured and ambitious growth plan for 2023, enabling the group to consolidate its international presence, by moving into new markets and targeting the United States, in particular.
Being an established trading and distribution concern with a presence on the French market for more than twenty years, Comecap, from now on renamed Fitt France, has always provided the Group’s cutting edge in a key market such as France, which is why it is now become Fitt’s Gardening Division.
To confirm the new thinking behind the Trademark adopted by the Italian company, at the show Fitt will be presenting the new trademark that will replace, in the course of 2017, the one currently used at all our outlets.
The new logo consists of a wavy and dynamic graphic line, conveying an image of pipes, which displays simultaneously the initial F and a human figure, representing, on the one hand, the core value and central role of the individual as portrayed by Fitt and, on the other, the Group’s creative and rational approach.
