NORMA Group, a global market leader in engineered joining technology, introduced its flagship water management brand, NDS, to the EMEA region at the 2024 EIMA Show in Bologna, Italy. This launch marks a major milestone in NORMA Group’s commitment to providing advanced water management solutions tailored to EMEA’s diverse needs.
At an event on November 7, industry professionals gathered at NORMA Group’s EIMA booth for the highly anticipated brand unveiling. Samir Shah, President of NORMA Group’s Water Management business, addressed the attendees, underscoring the company’s commitment to expanding its water management business and enhancing customer benefits across the EMEA region. The event provided attendees, including distributors and contractors, with opportunities to network.
With a legagy of over 50 years in irrigation, drainage, and flow management, NDS has become synonymous with high-quality water management solutions in North America. Now, as NORMA Group’s flagship brand for EMEA, NDS brings a comprehensive portfolio of over 2,000 products, including drip irrigation, valve boxes, as well as joining and landscape solutions. Designed for efficiency, NDS irrigation systems can reduce water usage by up to 70% compared to conventional systems. The brand’s production facilities on multiple continents underscore NORMA Group’s dedication to local manufacturing and sustainability, with increased use of recycled materials.
"Our new flagship brand is built on values of customer commitment, water savings, property protection, and sustainability,” explained Samir Shah. "By uniting NDS’s proven product and market expertise with NORMA Group’s engineering heritage and global infrastructure, we’re poised to better serve the water management needs of professionals across EMEA."
The recent acquisition of the Italian brand Teco further complements NDS’s offerings, bringing decades of experience in efficient micro-irrigation and high-quality materials to the group’s portfolio. This expanded product range enables NORMA Group to offer one of the most comprehensive water management solutions in the market.
About NDS
Founded in 1972 with the invention of the first plastic catch basin for landscape drainage, NDS has become one of the most trusted names in stormwater, irrigation, access box, and flow management solutions worldwide. Since joining NORMA Group in 2014, NDS has continued its legacy of industry-leading innovation, delivering high-performance products engineered for durability, ease of installation, and resource efficiency. As the flagship water brand of the NORMA Group in EMEA, NDS will continue its mission to “put water in its place”.
About NORMA Group
NORMA Group is an international market leader in engineered and standardized joining and fluid-handling technology. With around 8,000 employees, NORMA Group supplies customers in over 100 countries with more than 40,000 product solutions. NORMA Group supports its customers and business partners in responding to global challenges such as climate change and the increasing scarcity of resources. NORMA Group’s products help reduce emissions harmful to the climate and use water more efficiently. Its innovative joining solutions are used in water supply, irrigation and drainage systems, vehicles with conventional and alternative drive systems, ships and aircraft, as well as buildings. NORMA Group generated sales of around EUR 1.2 billion in 2023. The company has a global network of 25 production sites and numerous sales offices in Europe, North, Central and South America and the Asia-Pacific region. Its headquarters are located in Maintal near Frankfurt/Main. NORMA Group SE is listed on the Frankfurt Stock Exchange in the regulated market (Prime Standard) and is a member of the SDAX.
