On the opening day of the Bologna event, an important collaboration agreement was signed between the two manufacturers specializing in the creation of irrigation systems. The agreement provides for the sharing of the respective distribution networks to offer the market a complete line of technological solutions.
The Farmfront Group, which brings together some of the leading manufacturers of motor pumps, pivot systems and hose reels, and the Israeli company Metzer, specialized in the development of advanced irrigation technologies, today signed a commercial collaboration agreement that pools their respective industrial experience and distribution networks, to offer a complete line of products. The agreement between the industrial group based in Milan and the Israeli company - both present at EIMA International in the Hydrotech hall - was signed on the opening day of the Bologna exhibition, precisely to seal a strategic partnership, which the manufacturers themselves define as pioneering. "The agreement states that Farmfront and Metzer will share their respective distribution networks to offer operators in the sector a complete range of products, from pivot systems to drip systems, which - the CEO of Farmfront, Daniel Neves, said - can satisfy every crop need, in every model of agriculture". "This is the first time that an Israeli and a European company in the irrigation sector have created such a strong commercial cooperation which, compared to other initiatives of this kind, has absolutely new features. Our goal – added Israel Cohen, CEO of Metzer – is to offer customers the most suitable technological solution, among those included in our common “portfolio” of irrigation systems, regardless of whether it is a Metzer or Farmfront technology".
The partnership signed at EIMA will allow the Israeli brand to strengthen its place in the European market and the Farmfront Group to enhance its position in those of Latin America and Central Asia.
