Orbia’s Precision Agriculture business Netafim and Bayer announced today an expansion of their strategic collaboration, starting with new digital farming solutions for fruit and vegetable growers. By simplifying primary data collection and delivering a system that can generate tailored recommendations from that data, the new solutions aim to help growers maximize crop production and optimize their use of resources, thus minimizing the impact on the environment.
While adoption of digital tools has increased in recent years, those currently available in horticulture are not addressing growers' needs holistically. Many vegetable and fruit growers experience challenges when switching between multiple software applications, and the siloed nature of today's solutions are adding complexity to daily activities, rather than simplifying them. As part of the companies' expanded collaboration, Bayer has developed a new digital platform called HortiView to simplify primary data collection and sharing for the cultivation of fruits and vegetables, enabling growers to benefit from an ecosystem of connected agronomic services that support data-driven decisions and market access.
At the same time, Orbia Netafim has developed irrigation insights to be available through HortiView's platform. Rather than a "one-size-fits-all" approach, these tailored irrigation recommendations are generated uniquely for each grower, based on the primary data they provide in HortiView. The collaboration will also expand to include connectivity to GrowSphere™, Orbia Netafim's all-in-one irrigation operating system, which features optimized irrigation, crop protection and fertigation applications.
