BASF works in a partnership with NaanDanJain to promote sustainable crop management in agriculture

October 2022

published by BASF S.A Brazil

“BASF announces a partnership with NaanDanJain, one of the largest companies in the segment of irrigation technology in the world. The pioneering initiative is another step toward BASF’s commitment to a more sustainable agriculture, supporting farmers’ access to new technologies that enable greater resilience in a scenario of volatile weather conditions. The partnership with NaanDanJain benefits important crop systems in the Cerrados region of Brazil, contributing to the sustainability of agricultural production and the improvement of farmer success”

“The partnership with NaanDanJain is one of BASF’s strategic actions toward a more sustainable agriculture, says Sergi Vizoso, Senior Vice-President of BASF Agricultural Solutions for Latin America. “Our commitment is to always be close to the farmer, understanding the challenges of production and offering solutions that benefit the entire chain and the society. With this initiative, we take a step toward an increasingly comprehensive action on crops and keep on seeking the ideal balance in food production”, he says. Vizoso also highlights the importance of developing an ecosystem of alliances and partnerships. “We believe this is an opportunity to speed up the introduction of innovations in the field, and generate value for farmers, the society, and partners,” he states.
For Antonio Alfredo Teixeira Mendes, CEO of NaanDanJain Brazil, “The partnership with BASF promotes innovative solutions in the field and is perfectly aligned with the strategic positioning and main goal of the company to add value to the farmer’s production process, enabling full economic and financial return on investment in sustainable irrigated agriculture, and thus transforming farmers into successful entrepreneurs through the concept of ‘Commitment to Results’”.

About BASF:

is a German multinational chemical company and the largest chemical producer in the world. Its headquarter is located in Ludwigshafen, Germany. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, the Americas and Africa Its portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €78.6 billion in 2021.